GRAB

Messages must direct and engage.

Frame ideas in ‘THEMES’ that GRAB and surprise! Learn to lead a room.

Build your words in a way that has your audience thinking WITH you in a discovery of ideas and inquiry.

Linear information & listing ideas can drown out your audience’s ability to engage.

Load your data and statistics into a meaningful framework. Stimulate ideas and engage your audience as participants. Information dumping turns people off.

Manage lists skillfully. Learn how to be fresh and unique, even on long-standing issues.

G

GUIDE THEIR GUT Reaction: train yourself to trust using surprising, compelling ideas.

R

REINFORCE THEMES using dynamic repetition, a fundamental process in how people learn new ideas.

A

ASK QUESTIONS to lead your audience, rather than tell them about the topic.

B

BUILD DYNAMICS in your writing that reinforce your key messages and engage your audience's core responses to language.

GRAB compliments Breaking the Box

GRAB is available as a module and as a workshop.